Explore the best London has to offer.

London is a fantastic place to live. People love living in London. It is a collection of the fabulous neighbourhoods with their own characteristics that make people love London. We at Iconic Property Group appreciate an area’s history and reasons why people choose to live and work in London.

We use this local knowledge to assist our clients find the right property for them, We love making your house a home.


This borough includes Bayswater, Belgravia, Covent Garden, Fitzrovia, Hyde Park, Knightsbridge, Lisson Grove, Maida Vale, Mayfair, Marylebone, Millbank, Paddington, Pimlico, St James’s, St John’s Wood, Soho, Chinatown, Victoria, Westbourne Green, West End, Westminster City Centre.

Inner London borough which occupies much of the central area of Greater London including most of the West End. London’s commonly spoke of tourist attractions can be found in this borough including St. James’s Palace, Buckingham Palace, the Houses of Parliament, and 10 Downing Street

The borough is divided into a number of localities including the ancient political district of Westminster around the Palace of Westminster; the shopping areas around Oxford Street, Regent Street, Piccadilly and Bond Street; and the night time entertainment district of Soho. Much of the borough is residential, and in 2008 it was estimated to have a population of 236,000. The local authority is Westminster City Council.

37.6% of properties in this borough are rented privately
One of London’s largest shopping malls Westfield can be found in Shepherd’s Bush


Hammersmith and Fulham is a London borough in West London. Areas in this borough include Brook Green, College Park, East Acton, Fulham, Hammersmith, Old Oak Common, Parsons Green, Sands End, Shepherd’s Bush, Walham Green, West Kensington, White City

The borough was formed in 1965 by merging the Metropolitan Borough of Hammersmith and the Metropolitan Borough of Fulham. It was known as the ‘London Borough of Hammersmith’ until its name was changed on 1 January 1979 by the borough council.

In 1908, the Franco-British Exhibition and Olympic Games were hosted in the borough, at White City, but the site then took many decades to be redeveloped. In 1960, the BBC opened the BBC Television Centre, and in 2008, Westfield London, a large development with new transport links and a shopping centre, finally completed the redevelopment after one hundred years.


The borough includes the areas: Angel, Archway, Barnsbury, Canonbury, Clerkenwell, Farringdon, Finsbury, Finsbury Park, ,Highbury, Highgate, Holloway, Islington, Kings Cross, Lower Holloway, Mildmay, Nag’s Head, Newington Green, Old Street, Pentonville, St Luke’s, Tufnell Park, Upper Holloway.

There a many attractions throughout the borough. Amongst them Almeida Theatre, Artillery Ground,  Emirates Stadium and the former Arsenal Stadium at Highbury, Estorick Collection of Modern Italian Art in Canonbury Square, Islington Arts Factory, London Canal Museum, Islington Museum, The King’s Head Theatre, Sadler’s Wells Theatre, The Screen On The Green – a single screen cinema on Upper Street is a few to name.

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Estimated population of the borough of Islington is around 215,667
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Camden’s housing market is one of the most extreme in the country


Camden borough includes Bloomsbury, Camden Town, Primrose Hill, Cantelowes, Fortune Green, Frognal and Fitzjohns, Gospel Oak, Hampstead Town, Haverstock, Highgate, Holborn and Covent Garden, Kentish Town, Kilburn, King’s Cross, Regent’s Park, St Pancras and Somers Town, Swiss Cottage, and West Hampstead

Camden Lock Market is situated by the Regent’s canal and the nearest tube stations are Camden Lock and Chalk Farm. This market is London’s fourth largest attraction with approximately 100,000 people exploring the eclectic mix of stalls every weekend.

Local attractions include Camden Lock Market, Camden Lock Village, Camden Market, Stables Market, Food and drink from all over the world, Regents Park (London Zoo), Primrose hill, Regents canal (Boat cruises), Cinema (Odeon),live music in Camden (Koko, electric ballroom, Jazz café, blues kitchen).


Borough of Tower Hamlets Includes Bethnal Green, Blackwall, Bow, Bow Common, Bromley-by-Bow, Cambridge Heath, Canary Wharf, Coldharbour, Cubitt Town, Docklands, East Smithfield, Fish Island, Globe Town, Hackney Wick, Isle of Dogs, Leamouth, Limehouse, Mile End, Millwall, Old Ford, Poplar, Ratcliff, St George in the East, Shadwell, Spitalfields, Stepney, Wapping, Whitechapel

Tower hamlets is a London borough to the east of the City of London and north of the River Thames and has many of the tallest buildings in London which include the Canary Wharf building.

Local attractions include Tower of London, Spitalfields, Columbia Flower Market, Canary Wharf. Leaving those more obvious attractions aside, there’s plenty more to see and do, Mudchute City Farm, the Ragged School Museum, Trinity Buoy Wharf London’s only lighthouse.

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Huge amounts of regeneration in recent years. Now an exciting, busy and attractive area to explore, with loads to do and a real community feel.
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London was selected to host the 2012 games, the Olympic borough of Newham records top property price rises in the capital


Newham borough includes Beckton, Canning Town, Custom House, Cyprus, East Ham, Forest Gate, Little Ilford, Manor Park, Maryland, Mills Meads, North Woolwich, Plaistow, Plashet, Silvertown, Stratford, Temple Mills, Upton Park, Wallend, West Ham.

Recent regeneration efforts have included the opening of the Westfield shopping centre in 2011 and the development of East Village, a brand new neighbourhood with shops, restaurants and green spaces that served as the athletes’ village during the 2012 Olympics.

Local attractions include Stratford Westfield Europe’s largest shopping centre (variety of shops and restaurants), Green street is the place to go for curries, Olympic stadium, Thames barrier park, Newham city farm, Newham has more than 20 parks.


Brent has a mixture of residential, industrial and commercial land. Watch the world pass by from Wembley Stadiums benches or amble down Chamberlayne Road where there are other perfect pit stops for a great experience. The quirky Ace Cafe in Stonebridge is worth parking up for alongside the North Circular for a double-shot of motorcycle culture.

The little Lexi Cinema is as soul-uplifting an experience as going to the pictures can be. Not just because this unassuming little movie theatre in Kensal Rise is a fabulous place to catch a recent releases.BAPS Shri Swaminarayan Mandir is a Hindu temple, the largest of its kind outside of India. It’s truly a sight to behold to anyone driving down Brentfield Road off the North Circular.

Wembley is football’s spiritual home, of course, but now it’s also a regular stop-off for the world’s biggest bands, annual visits from the NFL and much more. With a wide-open concourse, guaranteed first-class viewing from every seat.

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Brent is home to Wembley Stadium, one of the country’s biggest landmarks, as well as Wembley Arena.
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There is a huge underground reservoir in Mill Hill, on the west side of The Ridgway, running parallel to Milespit Hill.


Barnet borough is a modern borough that has a long history. The borough is known for the Royal Air Force Museum which is a museum built on part of the site of Hendon Aerodrome, dedicated to the history of aviation and the British Royal Air Force in particular.

London’s artsdepot is an award winning varied art and performance centre with 2 theatre spaces, drama and dance studios, gallery and cafe.

Belmont Children’s Farm is the best theme park which has a full-blown zoo with a selection of rides and other activities as well.

The statue La Délivrance which is located at Henlys Corner is easily the finest urban statue in Barnet, if not the whole country. She’s the work of French sculptor Émile Oscar Guillaume (1867-1942). The statue was created as a celebration of the First Battle of the Marne when the German army was stopped from capturing Paris in August 1914.


Harrow is the 12th largest London borough by area, and is also known for its religious values as 47.3% are Christian and 43.7% other religion. Making Harrow the most religiously diverse local authority in the UK. Also, one fifth of the borough is composed of parkland and open spaces, creating a green belt equivalent to eight Hyde Parks.

The area around the prestigious Harrow-on-the-Hill is very affluent with average house prices in excess of £1.5m.  As a result of this and its good schools as well as its proximity and good transport links into central London, this has become a popular place to be.

Harrow boasts a real village atmosphere to explore in places like Pinner and Stanmore, rich heritage to uncover such as that around Harrow school. Vibrant cultural diversity to dive into.

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The area around the prestigious Harrow-on-the-Hill is very affluent with average house prices in excess of £1.5m.

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